DATA-DRIVEN DIGITAL ENGAGEMENT
Octane is a data-driven digital marketing engine specializing in conquest email and device retargeting. We leverage IP’s, device ID’s, and daily in-market buyer triggers to reach your ideal target audience across multiple online platforms.
Data Precision
100% opted-in, permission-based CAN-SPAM and CASL compliant data, scrubbed daily and passed through ECOA weekly. Over 350+ behavioral, psychographic and demographic selects of 200+ Million B2C and B2B profiles.
Refined Audience Targeting
We use thousands of key micro-targeting factors in combination with precise geographical targeting, allowing us to create lists perfectly tailored to your target audience.
Trigger Data
Our daily trigger file shows in-market buyers who have visited websites within the last 24 hours in search of a product, service or information. The result is the most recent intenders interested in the promotions of our advertisers.
Direct-To-Device Targeting
This IP-based verification process allows us to follow email “opens”, giving us the ability to reach your audience with pre-targeting and re-targeting across all of their digital devices, regardless of where their engagement started.
100% Deliverability
Partnering with all major ISP’s, we’ve established automated feedback loops to remove uninterested parties, maintaining list integrity and guaranteeing that your message arrives in every single inbox on your list.
Transparent Live Reporting
Real-time, 24/7 analytics, delivering a rich matrix of campaign measurements including open rates and click through rates, along with a comprehensive breakdown of clicks by browser, ISP, platform, and city.
Strategic Campaign Management
We take all the conjecture and uncertainty out of your coordinated digital campaigns, leveraging each digital spoke to effectively surround your target audience, driving maximum engagement.
Creative Support
After many years and thousands of campaigns, we know what HTML designs and calls-to-action perform best. Our team works closely with you or your agency to craft content that maximizes open and click rates.
TOTAL ENGAGEMENT strategy
The challenge of reaching your target audience increases with each digital click. Brand engagement must be orchestrated across multiple channels with coordinated delivery, assuring your message is being heard.
Our process – comprised of Pre-Targeting, Acquisition Email, Retargeting and Matchback Analysis – utilizes the same dataset across multiple digital platforms, and is proven to deliver strong engagement and deliver enhanced results.
PRE-TARGETING
Set the stage for your brand messaging everywhere your audience is. Pre-targeted banner ads are served direct-to-device (desktop, mobile, tablet) on the web AND social media channels (Facebook, Instagram, Twitter, Pinterest, etc).
No matter the degree of digital distraction, email is still the strongest response channel. Octane emails are guaranteed to be delivered to your focused audience’s inbox, never in the spam or junk folder.
RETARGETING
Reinforce your message by retargeting to responders who have opened/clicked your email – or the entire email audience – with an additional email, direct mail, or direct-to-device banner ads on the web AND social media channels (Facebook, Instagram, Twitter, Pinterest, etc).
MATCHBACK
Our proprietary Matchback Analysis will identify email respondents who match your sales/response files. The resulting reports will deliver accurate ROI and help fine tune your next campaign. Octane’s goal is all about tangible results.
Advanced Analytics
At Octane, transparency is key. Our reporting directly reflects the engagement of your campaign, including the ability to see the zip codes in which your money is best spent and which links were the most popular, and that’s for starters.
Case Studies
Top 10 business school increases info session attendance by 1,090%
AT ISSUE
This prestigious Top 10 University Business School hosts on-campus information sessions for prospective students of their MBA and specialized business Master’s programs. Utilizing existing marketing tactics, they average about 20 people per session.
OBJECTIVE
Increase number of attendees.
RECOMMENDATION
Add micro-targeted outbound email to their existing marketing mix to increase engagement and response.
EXECUTION
Identified 37,194 pre-qualified email recipients within 50 miles of campus, all of whom identified as graduate students interested in a Master’s Degree.
RESULTS
238 prospective students showed up for the information session, which is a 1,090% increase.
Auto group drives a 19.8% Matchback/Sales ROI Rate
AT ISSUE
The auto market in Northern VA had become very competitive, and this dealership network needed to make sure their advertising investments were reaching motivated buyers in a timely manner.
OBJECTIVE
Be the first to reach the qualified auto buyer.
RECOMMENDATION
Develop a profile of buyer characteristics, and coordinate email broadcasts to leverage all the Auto groups other media/advertising investments.
EXECUTION
A targeted profile was identified of auto intenders, Age 30-55, HHI $125k+, within a 20 mile radius of each dealership. Progressive crafted emails were broadcasted once per week, over a month-long campaign period.
RESULTS
19.78% Average Open Rate, 2.08% Click-Through Rate, and 19.09% Matchback Sales/ROI Rate.
15.4% increased enrollment in a 30 day campaign period
AT ISSUE
Private academy needed to increase awareness and enrollments during a weakened economy and increased competition.
OBJECTIVE
To match recent enrollment growth of a defined profile of home school families with Christian values, directed to two key markets of Virginia and North Carolina.
RECOMMENDATION
Develop a two-tier email campaign, with an additional broadcast to all the “opened” email responders.
EXECUTION
Creative refinement of unique HTML’s for each broadcast, along with the addition of campaign specific pre-text email headers.
RESULTS
15.4% Match/Enrollment Rate, 27.46% Open Rate, 2.08% Click-Through-Rate.
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Purpose
Commitment, innovation, proficiency and insight. These are just a few of the decisive ingredients that drive Octane. For 10 years our management team and partners have built a living, breathing email database that gets smarter every day. Accuracy and performance are the driving force behind our exclusive consumer data.
There’s no question that competing in today’s digital marketplace requires powerful data, ensuring that you reach the right audience who cares about what you have to say. Our precise profile data leverages email and banner advertising to help our clients exceed their digital advertising expectations.
Our longstanding client relationships are proof positive of our effectiveness. Because without measurable results and positive ROI, we wouldn’t have been around this long.
Shouldn’t your data be Premium Grade Fuel?
