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Higher Education - Case Study

Client
University Business School

Objective
Attract prospective students to sign up for an on-campus information session on the school's Master's Degree program. Add targeted outbound email to existing multimedia campaign to increase engagement and response.

Profile
Graduate students interestd in an MBA or specialized business Master's degree.

Geographic Parameters
Within 50 mile radius of University campus

Broadcast Volume
37,194 total emails (includes 2,878 push to opens)

RESULTS

1,090% increase in attendees

The campaign produced 238 attendees, compared to the previous average of 20.

Broadcast
Date
List Size
Total
Opens
Total
Clicks
Click
To Open
Ratio
Open
Rate
Click
Through
Rate
9/18/13
17,158
2,254
256
11.36%
13.14
1.49
9/23/13
17,158
1,959
566
28.89%
11.42
3.30
9/25/13
2,878
1,268
472
37.22%
44.06
16.40

Behavioral Targeting

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Personalization
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Push to tagged opens
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Process

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Multi Channel

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Trade Associations - Case Study

Client
Trade Association

Objective
Pique interest among prospective audience and get them to sign up for a virtual fair promoting trade association membership and benefits.

Profile
Juinor and senior college students, math and science majors, high grades (A's, B's, honor roll), with an interest in association's area of trade practice

Geographic Parameters
States with association presence

Broadcast Volume
146,418 total emails (includes 21,418 push to the opens)

RESULTS

1,058 attendees to virtual fair

Broadcast
Date
List Size
Total
Opens
Total
Clicks
Click
To Open
Ratio
Open
Rate
Click
Through
Rate
10/10/13
62,500
11,988
719
6.0%
19.18
1.15
10/15/13
62,500
9,430
759
8.05%
15.09
1.21
10/24/13
21,418
2,908
452
37.22%
15.54
2.11
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